How Hyperline cut Time-to-Value by 8 with Better Onboarding

Learnings from Hyperline’s Product strategy

Hey, I’m Timothe, cofounder of Stellar & based in Paris.
I’ve spent the past years helping 500+ startups in Europe build better product orgs and strategies. Now I’m sharing what I’ve learned (and keep learning) in How They Build.

What’s "How They Build"?

Welcome to the first edition of How They Build — a newsletter dedicated to uncovering how Europe's most interesting tech companies build great products.

👀 Why this newsletter?
Most product strategy content comes from Silicon Valley. But Europe is home to incredible companies that rarely get the spotlight. It's time to learn from them.

🎯 The ambition
To give tech founders and leaders actionable insights from underrated European tech companies — how they build, organize, and grow.

📦 What to expect
In each issue:

• A deep dive into a single tech company

• A breakdown of their product strategy

• Behind-the-scenes on how their product org is structured

• Key product & business metrics

• A few spicy takes

📅 How often?
Every 2 weeks. Short, sharp, and straight to the point.

📬 Help me improve
Got feedback, thoughts, or companies you'd love to see featured? Just hit reply — I read every message.

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🔍 TL;DR

• Company: Hyperline (Seamless billing from quote-to-cash)

• Challenge: Complex onboarding slowing adoption

• Solution: Optimized first actions for instant customer value

• Impact: Time-to-value reduced from 2h to 15min (8x faster)

• Takeaway: Optimize first actions a user makes to reduce time-to-value. Integrating with existing tools accelerates adoption and activation and thus reduce time-to-value.

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Context

Today, I’m breaking down Hyperline and how to cut Time to Value by revamping Customer Onboarding, with key takeaways you can start applying tomorrow. Let’s dive in!

Product 101 for Executives

• Time-to-value: time it takes for a customer to experience the “wow” moment

• Customer onboarding: process of guiding new users to successfully gain value from a product.

Disclaimer: The organizational choices and technical solutions shared in this newsletter aren’t meant to be copied and pasted as-is. Always keep your company’s context in mind before adopting something that works elsewhere! 😊

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The Company

Hyperline offers an all-in-one monetization platform that automates billing, forecasting, and cash collection, reducing manual efforts and eliminating errors. Designed for modern finance teams, it supports various pricing models, including usage-based and subscription billing, and integrates seamlessly with tools like CRMs and accounting software.

🥵 Their challenge : slow customer adoption

Hyperline offered powerful billing automation, but customers struggled with adoption due to integration complexities. This issue led to:

• High friction during onboarding

• Slow initial product adoption

• Resistance from sales and finance teams

😢 How the Problem Affected Hyperline’s Performance

1. Low customer activation rates

2. Extended setup times

3. High drop-off before full implementation

💡 Their idea to solve the problem

To address this challenge, Hyperline decided to optimize the first user actions within the platform, ensuring that customers could achieve immediate value upon logging in.
They identified that the biggest friction point was the lack of integration with existing tools — especially CRMs like Salesforce and Hubspot.

So they made a bold move: they prioritized building native CRM integrations.

🤷🏼‍♂️ Why would it work

The integration with existing CRM tools allows new customers to use familiar workflows without disruption. By removing the need for extensive manual setup, users engage with the platform instantly, increasing activation rates and reducing churn.

✅ Their decisions to make it work

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🍾 The results

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To reduce Time-to-value :

1. Deliver a dynamic guided experience

   Use behavioral triggers instead of a generic onboarding flow (ie: incomplete actions) to personalize the experience in real time and fast-track users to their first success.

2. Integrate with customers tools

   Reduce friction by connecting directly to existing ecosystems (CRM, finance, analytics) allowing customers to adopt your product without disrupting their workflow.

3. Automate early wins with pre-configured templates

   Provide ready-to-use setups (ie: dashboard templates, pre-filled workflows) so users don’t start from scratch, making the ‘ahah moment’ happen much faster.

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My full interview with Hyperline’s CEO

Dive deeper into this topic with Lucas Bedout, Founder & CEO of Hyperline, in my latest podcast episode (in 🇫🇷).

🎙️ 📺 Listen now: Youtube / Spotify / Apple Podcasts

With Lucas (left), founder of Hyperline

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