How They Build — Actionable insights for startup founders and execs

Every week, I share the most valuable lessons from my daily conversations with top founders, and Product leaders — plus stories from underrated European tech companies on how they build strategy, scale, and drive growth.

My goal: help you make better product and business decisions.

I’m also the co-founder of Stellar, a consultancy that helps tech founders radically improve the performance of their Product & Eng organizations.

What you’ll find here:

  • Weekly deep-dives on product strategy and org design from ambitious European startups

  • Insider takeaways from my podcast Clef de Voute (France’s #1 Product podcast) and my ongoing chats with CEOs, CPOs, CTOs, and VCs

  • Narratives about the mistakes, trade-offs, and breakthroughs that actually shaped these companies


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Actionable Product strategy insights from underrated tech companies to help startup execs stay ahead of the game.

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I help startups build high-impact product strategies and organizations. I'm the co-founder of Stellar and have advised 200+ tech startup CEOs on Product.